

Pipedrive
Based exclusively on public evidence • 20 criteria (Privacy + AI)
Last review: 21 Feb 2026

AI Trust Summary
- •Regarding AI: it does not offer an opt-out option for AI training, which may impact user privacy.
- •Regarding Baseline Privacy: it does not specify retention periods for AI data, creating uncertainties about the management of sensitive information.
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Attention Points in AI (2)
AI criteria that require attention. Buy the Premium Analysis to see all 2 criteria.
- •Pipedrive
- •The policy does not mention retention periods for AI data, which may impact user privacy.
- •It does not offer an opt-out option for AI training, limiting users' control over their data.
- •It is advisable to require contractual clauses that address these critical points.
AI data retention (prompts and responses) is not disclosed
The policy does not specify retention periods for AI data, which may impact user privacy.
AI training opt-out option not available
The policy does not offer a clear option for users to opt out of having their data used for AI training.
Source: vendor public documents
Compliances in AI (3)
AI criteria the company meets. Buy the Premium Analysis to see all 3 criteria.
- •Pipedrive
- •The policy clearly defines the roles of data controller and processor, facilitating the understanding of responsibilities.
- •The purposes of processing are clearly listed by data category, allowing customers to understand the use of their information.
- •These practices strengthen due diligence and trust in data management.
AI features clearly identified with their purposes
The policy details how Pipedrive uses AI for data analysis and recommendations, impacting sales management efficiency.
Automated AI decisions explained in an understandable way
The policy clarifies how automated decisions are made, ensuring transparency and trust in the use of AI.
Contestation and human review of AI decisions available
The policy allows users to challenge automated decisions, promoting human control in interactions.
Source: vendor public documents
Highlights in Privacy (3)
Most relevant criteria for this category. Buy the Premium Analysis to see all 3 criteria.
Safeguards for international transfers are not mentioned
The policy does not detail safeguards for international transfers, which may create compliance risks.
Data controller and processor roles clearly defined
The policy clearly defines Pipedrive's roles, facilitating the understanding of data protection responsibilities.
Data controller identity and contact clearly disclosed
The policy provides clear information about Pipedrive's identity, facilitating contact for privacy issues.
Source: vendor public documents
Critical Alerts
- •Opção de opt-out de treinamento de IA não disponível: Crucial para garantir que os usuários tenham controle sobre o uso de suas informações..
- •Salvaguardas para transferência internacional não são mencionadas: Importante para garantir a segurança dos dados em transferências internacionais.
Conformance analysis (20)
AI functionalities clearly identified with their purposes
Reference: ISO/IEC 42001 (7.5)
Automated AI decisions explained comprehensibly
Reference: ISO/IEC TR 24028
Human challenge and review of AI decisions available
Reference: ISO/IEC 42001 (8.3)
Source: vendor public documents
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Pipedrive CRM: Understanding Privacy Strengths and Weaknesses
Clear Data Controller Roles
Pipedrive excels in defining the roles of data controllers and processors, which is crucial for compliance with regulations like GDPR and LGPD. By clearly documenting these roles, Pipedrive ensures that users understand who is responsible for their data. This transparency not only builds trust but also helps users exercise their rights under privacy laws. For instance, if you have questions about how your data is handled, you can easily identify the data controller and reach out for clarification. This aspect contributes positively to Pipedrive's AITS Privacy Score of 75%, indicating a solid foundation in data governance.
Defined Purposes for Data Processing
Another strength of Pipedrive is its clear categorization of data processing purposes. Users can easily find out how their data will be used, which aligns with the principles of data minimization and purpose limitation outlined in GDPR. This clarity helps users make informed decisions about what data they share. With this level of transparency, Pipedrive empowers users to manage their data effectively, ensuring that they are only providing information necessary for the services they wish to use.
Undefined Retention Periods for AI Data
Despite its strengths, Pipedrive has notable weaknesses, particularly concerning the retention of AI prompts and responses. The absence of defined retention periods raises concerns about how long sensitive information may be stored. Users should be aware that without clear timelines, their data could remain in the system longer than necessary, potentially increasing exposure to data breaches. To mitigate this risk, users should regularly review their data usage and consider limiting the amount of sensitive information shared with the AI features.
No Opt-Out for AI Training
Another significant weakness is the lack of an opt-out option for AI training. This means that any data you input into Pipedrive could be used to enhance its AI capabilities without your explicit consent. For users concerned about privacy, this can be a significant drawback. To address this, users should be cautious about the types of data they input into the system, especially if it includes sensitive or personally identifiable information. Consider using alternative methods for data entry that do not involve sensitive information if you are uncomfortable with this aspect.
Lack of Safeguards for International Data Transfers
Pipedrive does not mention safeguards for international data transfers, which is a critical concern for users operating under GDPR and LGPD. These regulations require that adequate protections are in place when data is transferred outside of the user's jurisdiction. Users should be proactive in understanding where their data is stored and processed. To ensure compliance, consider using Pipedrive's features to limit data sharing to regions with robust privacy protections or consult with legal experts on best practices for international data transfers.
Practical Settings and Precautions
To maximize privacy while using Pipedrive, users should take advantage of available settings. Regularly review and update privacy settings to ensure that only necessary data is shared. Additionally, familiarize yourself with Pipedrive's documentation regarding data processing and user rights under GDPR and LGPD. If you have concerns about AI data usage, consider reaching out to Pipedrive’s support for clarification on how to manage your data effectively. By staying informed and proactive, users can navigate the platform while safeguarding their privacy.
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Source: vendor public documents
Analyzed Sources
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participate in the collaborative validation of AITS criteria
Scope & Limitations
TrustThis/AITS assessments are based exclusively on publicly available information, duly cited with date and URL, following the AITS methodology (privacy & AI transparency).
The content is indicative in nature, intended for screening and comparison, not replacing internal audits.
TrustThis/AITS does not perform invasive tests, does not access vendor technology environments and does not process customer personal data. Conclusions reflect only the vendor's public communication at the date of collection.
Source: vendor public documents






