

SAP Sales Cloud
Based exclusively on public evidence • 20 criteria (Privacy + AI)
Last review: 21 Feb 2026
AI Trust Summary
- •Regarding AI: it does not document ethical AI principles, which may lead to risks of discrimination and bias in customer data.
- •Regarding Core Privacy: it does not mention a retention period for AI prompts and responses, creating uncertainties about the management of sensitive information.
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Attention Points in AI (2)
AI criteria that require attention. Buy the Premium Analysis to see all 2 criteria.
- •SAP Sales Cloud
- •Retention of AI prompts and responses is mentioned generically, without specific details on data management.
- •It does not document ethical AI principles, which may lead to risks of discrimination.
- •It is necessary to require specific clauses in the contract to mitigate these risks.
AI data retention (prompts and responses) is not disclosed
The lack of clear information about the retention of customer and lead data can create uncertainties about the management of sensitive information.
Ethical AI principles and anti-bias measures not documented
The absence of clear commitments regarding the ethical use of AI can lead to risks of discrimination and bias in customer data.
Source: vendor public documents
Compliances in AI (3)
AI criteria the company meets. Buy the Premium Analysis to see all 3 criteria.
- •SAP Sales Cloud
- •Clearly identifies the data controller, facilitating accountability in data management.
- •Provides multiple contact methods for the controller, ensuring that customers can exercise their rights.
- •These practices strengthen due diligence and transparency in data operations.
Policy on data use for AI training clearly stated
Although SAP mentions the use of data to improve customer experience, there is no clarity on its specific use for AI training.
AI training opt-out control available
The possibility of contesting the use of data for AI training is mentioned, but it is not clear and accessible to users.
Use of artificial intelligence clearly disclosed in policies
SAP mentions the use of AI to analyze behaviors, but does not detail how this impacts customer and lead data.
Source: vendor public documents
Highlights in Privacy (3)
Most relevant criteria for this category. Buy the Premium Analysis to see all 3 criteria.
Data Processing Agreement (DPA) not available for customers
The absence of a Data Processing Agreement can create legal and compliance risks for customer data management.
Data controller and processor roles clearly defined
Clear identification of the data controller is fundamental for accountability in managing customer and lead data.
Data controller identity and contact clearly disclosed
Clarity in the controller's contact information is essential for customers to exercise their data rights.
Source: vendor public documents
Critical Alerts
- •Princípios de IA ética e medidas anti-viés não documentados: Crucial para garantir que a IA utilizada não prejudique os clientes..
- •Acordo de Processamento de Dados (DPA) não disponível para clientes: Crucial para garantir a conformidade com a LGPD e a proteção dos direitos dos clientes.
Conformance analysis (20)
Retention of AI prompts and responses without a defined period
Reference: ISO/IEC 42001 (8.2) + ISO/IEC 27701 (7.4.6)
Data usage policy for AI training declared
Reference: ISO/IEC 42001 (8.2) + ISO/IEC 23894 + EU AI Act
Opt-out control for AI training available
Reference: ISO/IEC 42001 (8.3) + ISO/IEC 29100 + EU AI Act
Source: vendor public documents
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Understanding Privacy and Security in SAP Sales Cloud: Strengths, Weaknesses, and Practical Guidance
Clear Roles of Data Controllers and Processors
SAP Sales Cloud excels in defining the roles of data controllers and processors, which is crucial for compliance with privacy regulations like GDPR and LGPD. This clarity ensures that users understand who is responsible for managing their data, thereby enhancing accountability and transparency. Knowing the identity and contact details of the data controller helps users feel more secure, as they can reach out for inquiries or concerns regarding their data. This aspect contributes positively to the AITS Privacy Score of 47%, indicating a solid foundation in data governance.
Transparent Data Processing Purposes
Another strength of SAP Sales Cloud is its clear listing of data processing purposes categorized by data type. This transparency allows users to understand how their data will be used, which is essential for informed consent under privacy laws. Users can review these purposes to ensure they align with their expectations and business needs, thereby fostering trust in the software. This clarity can also assist organizations in maintaining compliance with ISO 27701 standards, which emphasize the importance of transparency in data processing activities.
Undefined Retention Periods for AI Prompts and Responses
Despite its strengths, SAP Sales Cloud has notable weaknesses, particularly regarding the retention of AI prompts and responses. The lack of a defined retention period raises concerns about how long sensitive information may be stored, which can lead to potential compliance issues under GDPR and LGPD. Users should be aware that indefinite retention can increase the risk of data breaches and misuse. To mitigate this risk, it is advisable to regularly audit the data stored within the system and establish internal policies for data retention and deletion.
Absence of Ethical AI Principles
Another significant weakness is the absence of documented ethical AI principles and anti-bias measures. This shortcoming can result in discrimination and bias in customer data analysis, which can adversely affect decision-making processes. Users should be cautious and consider implementing additional checks and balances when using AI features within SAP Sales Cloud. Regularly reviewing AI outputs for fairness and accuracy can help mitigate potential biases, ensuring that the software aligns with ethical standards.
Lack of Data Processing Agreement (DPA)
The unavailability of a Data Processing Agreement (DPA) for clients is another critical weakness. A DPA is essential for outlining the responsibilities and liabilities of both parties in data processing activities. Without this agreement, users may face challenges in ensuring compliance with data protection regulations. To address this gap, users should consider negotiating a DPA with SAP or seeking alternative solutions that provide clear contractual terms regarding data processing responsibilities. This step is vital for safeguarding user rights and ensuring compliance with legal frameworks.
Practical Steps for Enhanced Privacy and Security
To enhance privacy and security while using SAP Sales Cloud, users should take proactive measures. First, regularly review and adjust privacy settings within the software to align with organizational policies. Enable features that allow for data minimization and limit access to sensitive information. Additionally, consider conducting regular audits of AI functionalities to ensure compliance with ethical standards. Lastly, stay informed about updates from SAP regarding data governance practices and engage with the company to advocate for improvements in areas like DPA availability and ethical AI documentation. By taking these steps, users can better protect their data and maintain compliance with relevant privacy regulations.
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Source: vendor public documents
Analyzed Sources
Public documents used in the audit of SAP Sales Cloud:
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Scope & Limitations
TrustThis/AITS assessments are based exclusively on publicly available information, duly cited with date and URL, following the AITS methodology (privacy & AI transparency).
The content is indicative in nature, intended for screening and comparison, not replacing internal audits.
TrustThis/AITS does not perform invasive tests, does not access vendor technology environments and does not process customer personal data. Conclusions reflect only the vendor's public communication at the date of collection.
Source: vendor public documents






